Person with head down on a mountain of mobile devices.
Social status and importance in consumerism

Slaves to technological fashion? Our smartphones control us more than we think

Critical analysis on whether we really choose our smartphones or if we are victims of marketing strategies and social pressure.

Martial Triguero
By Martial Triguero
Fast answer

Smartphones, those extensions of ourselves, have evolved from simple communication devices to become absolute centers of our digital lives. However, this advance brings with it questions about our autonomy in the choice and use of these devices. Are we really free when choosing our next smartphone, or are we influenced by marketing strategies and social pressure? Behind the desire to own the latest model, practices such as planned obsolescence hide, pushing us to reflect on whether our decisions are genuine or manipulated.

Admit it, your smartphone is almost an extension of your arm. It doesn't matter if you're waiting on the subway, having a black coffee, or taking a break from work, you always end up glancing at that little rectangle that seems to have a life of its own. But have you ever stopped to think if you really choose your smartphone or if it chooses you?

The omnipresence of smartphones in our daily lives is unquestionable, and the feeling of need to have the latest model seems to grow with each new release (although Worldwide sales decline year after year, but that lead us to increasingly 'premium' consumerism). But behind that urgency, are we making free and conscious decisions or are we being manipulated by well-orchestrated marketing strategies and relentless social pressure?

In the next few lines, I invite you to embark on a critical journey through the world of mobile technology. Together, if you want, we are going to dive deep into how this industry has evolved and how that evolution affects us, sometimes in ways we don't even notice.

A journey through time: the evolution of smartphones

The classic Nokia 3310 over another of the same model.
The classic Nokia 3310

Remembering the first mobile phones is almost like thinking about objects from another era. Those bricks with antennas that were only used to call and send text messages are like the great-grandfathers of today's smartphones. But how did we get here?

Part of the path:

  • The first steps were taken by devices like the Nokia 3310 (later devices with Symbian would arrive, a big leap), famous for its resistance and games like Snake.
  • Then came the BlackBerry, which incorporated email and the physical QWERTY keyboard, becoming a symbol of professional status.
  • El iPhone by Apple, launched in 2007, was a turning point with its touch screen and its intuitive and revolutionary operating system. He set the bar high and opened the door to endless possibilities.
  • Android soon arrived later, democratizing access to smart technology.

With each new model, our digital lives have become more and more integrated into these devices. Photography, music, GPS navigation, social networks... everything fits in our pocket. And it is precisely this integration that has transformed our way of interacting with technology and the world.

The changes have been so significant that even our way of communicating has evolved. Do you remember when was the last time you sent an SMS? Now WhatsApp, Telegram and other instant messaging applications are the queens of communication. And not only that; With each software and hardware update, smartphones become more powerful and versatile tools. With the arrival of IA, this will be much more accentuated.

We must ask ourselves: in this journey through time, are we conscious passengers or are we being carried along by the current of technological innovations without hardly realizing it?

stand and watch

Look around you, see how many people are focused on their smartphone. This image is a reminder of the deep imprint of technology on our society and our daily behavior.

The tyranny of being up to date: social pressure and marketing

Man on mountain of money.

Nowadays the image projected on networks has so much value that it is not surprising that we feel pushed to always be up to date. It seems that if you don't have the latest smartphone model, you are out of date and may even find yourself displaced, right? But to what extent do this social pressure and marketing strategies shape our decisions?

The role of social networks and marketing in our purchasing decisions

Social networks have become the perfect showcase to show off the latest technological devices (yet here I am, telling you about this in this article). Influencers and friends share images and opinions that, many times, awaken in us the desire to acquire that new model that seems to be the key to an ideal lifestyle.

  • It is promoted the most powerful camera as if suddenly we were all professional photographers.
  • They seduce us with elegant designs and “innovative” features that promise to improve our daily routine.
  • Advertising campaigns bombard us with messages that link happiness and personal success with being connected to the latest version of technology.

Marketing has become so sophisticated that, sometimes, our purchasing “decision” is actually the culmination of a series of well-studied stimuli and subliminal messages.

My recomendation

It is crucial to maintain critical thinking when faced with advertising campaigns. Don't let advertising dictate your needs, nor let the fear of being left behind push you to make an impulsive purchase. You must live your life.

Real testimonials: how the need to update affects our choices

I have spoken with several acquaintances to understand how this trend of technological updating affects their purchasing decisions. And, yes, the testimonies are very revealing:

“I feel that if I don't change my phone every two years, people will think that I can't afford it, or that I'm simply disconnected from what's trending,” confesses Laura, a young digital marketing professional.


For his part, Tomás (a great friend), a technology enthusiast, tells me: “Even though I know I don't need it, I always end up wanting the new model. It's like I was programmed to want it. Even when I have decided not to.”


These confessions reflect a disturbing reality: the purchasing decision, in many cases, is influenced by social perception and the self-image that we want to project.

Note to the reader

Ask yourself if that urge to update your mobile device is genuine or influenced by external factors. Your answer could save you not only money, but also the anxiety of keeping up with a hyperconnected society.

The price of keeping up to date

Detail of the quad cameras of the Galaxy S24 Ultra, highlighting its sophisticated design and the integration of the S Pen. Everything you need to know about Samsung's Galaxy S24 series.

Counting the costs: the financial aspect of frequent updates

There is no doubt that always being on the cutting edge of technology has its price, and I'm not just talking about the satisfaction of unboxing a brand new device. I'm talking about euros/dollars or whatever currency you use, those that escape our wallets with each new release. Let's look, for example, at the prices of the latest high-end models, which easily already exceed a thousand euros.

If we add up what we spend on updates every two years, which seems to be the “ideal” life cycle that they have sold us, we find an amount that could shake any budget. And let's not forget accessories, cases, wireless chargers, subscriptions... everything adds up in this race towards modernity.

Let's see:

  • The cost of a new high-end smartphone: €1000-€1600 every two years (if we include folding ones it goes even further).
  • “Indispensable” accessories and complements: additional €100-200.
  • Associated services: cloud storage expansions, premium applications, etc.

Beyond money: the environmental impact of the constant cycle of technological renewal

The ecological footprint of our technological appetite is another price we pay, although it is not directly reflected in our bill. Every new smartphone comes with an associated environmental cost: from the extraction of the rare materials necessary for its manufacture, to the generation of electronic waste when we throw away the old model.

The situation is alarming: Millions of tons of electronic waste are generated every year, and only a fraction is recycled properly. The figures are a wake-up call to reconsider our thirst for novelty and the true cost it entails.

As users, we have the power and responsibility to drive change towards more sustainable practices. This can translate into choosing brands that are committed to sustainability, repairing rather than replacing, or even opting for refurbished models.

Between innovation and stagnation: is the latest model worth it?

Demystifying “innovations”: when what's new is not so new

In the whirlwind of technological presentations and events, they dazzle us with words like “revolutionary” and “innovative.” But to what extent are these “innovations” really significant advances and not merely incremental improvements? Let's analyze some examples:

  • A camera with more megapixels, when image quality depends on many other factors.
  • A screen with a higher refresh rate, useful for gamers but not always noticeable in daily use.
  • Software features that, although presented as exclusive, end up reaching previous models through updates.

It is vital to be critical and not get carried away by the initial impulse. Sometimes improvements are more a matter of marketing than of real practical usefulness.


Before you succumb to the temptation of the latest model, research what that new feature really adds to your user experience. Is it a real improvement or something you'll barely use?

Planned obsolescence: company strategies to ensure your next purchase

La scheduled obsolescence It is a shadow that hangs over the technological world. This is a practice where devices are designed to have a limited useful life or to become obsolete early, thus prompting us to purchase another model.

From batteries that lose capacity quickly (The European Union will force everyone to have replaceable batteries in 2027 by the user) to software updates that slow down the device, we have all experienced this phenomenon in some way.

As informed consumers, we can demand greater transparency and durability from manufacturers in their products, pushing for this trend to change.

Beyond technology: the psychological and social effects of our smartphones

Smartphones as a status symbol: implications for our self-esteem and relationships

Smartphones are not just communication tools; They have become symbols of social status. Having the latest model can project an image of success and modernity, exerting no small influence on our self-esteem and the perception that others have of us.

This “need” to be on trend with technology can lead us to make purchasing decisions driven more by the desire to fit in than by a real need for the device's functions.

If you ever find yourself in this situation, reflect on the reason behind your desire to have the latest smartphone. If it's to satisfy a social perception, it may be time to reconsider your priorities.

Constant comparison and its impact on our well-being

The culture of comparison that social networks promote is not limited to material things. Often, We fall into the trap of comparing our lives to those of others., which can lead to feelings of dissatisfaction and anxiety.

The smartphone, as a window to these networks, can be both a connection tool and a vehicle for constant comparison. It is important to be aware of how its use affects us emotionally.

Ultimately, seeking balance in our relationship with technology is essential for our mental and social well-being.


Take regular breaks from social media and remember that real life isn't always as perfect as it appears on a 6-inch screen. Evaluate how the use of your smartphone affects your daily life and your interaction with others. Sometimes disconnecting is the best connection.

Final Thoughts

On this journey we have explored how these devices have dramatically changed not only our communication, but also our perception of ourselves and the world around us. We've unraveled some uncomfortable truths about the marketing practices, social pressure, and planned obsolescence that push many into a never-ending race to have the latest technology.

However, we have also seen that there are ways to resist that allow us to establish a more balanced and conscious relationship with our devices. The challenge is recognizing that, although smartphones are incredibly useful and powerful tools, they should not define who we are or control our lives.

I invite you, after turning off the screen, to look around you and appreciate the world beyond technology. Remember that true human connection goes far beyond a video call or a WhatsApp message. It's time for us to use technology, not for it to use us.

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Technology veteran with more than 20 years of experience, passionate about mobile devices, home automation and artificial intelligence. In addition to my fascination with movies and series, I have solid experience in server and database administration. Committed to continuous learning, I always seek to stay up to date with the latest technological trends.
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